Sunday, 2 October 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Create Banners That Get Clicks.
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Create Banners That Get Clicks.: HOW TO CREATE BANNER THAT GET CLICKS. It’s nothing new. People have been banner blind long ago. Creating banners that get clicks requires ...
Saturday, 1 October 2016
How To Create Banners That Get Clicks.
HOW TO CREATE BANNER THAT GET CLICKS.
It’s nothing new. People have been banner blind long ago. Creating banners that get clicks requires some skills. Today we will discuss what they are.
1) Headline is the magnet
Like copywriting, everything begins with a headline that attracts people’s attention.
It can be something that is thought provoking or something that can trigger people’s desire. For example,
“Guaranteed Profits From The Stock Market???”
“I Make At Least $2000 Per Week. See How I Do It!”
“I Make At Least $2000 Per Week. See How I Do It!”
It’s okay to exaggerate as long as you can back up what you said.
Below is an example of a banner that is too conservative. Such a banner is not likely to stir much excitement.
2) Call for action is the bait
The wordings in a banner should be kept to the minimum. You are likely to have a headline, which I’ve explained earlier, followed by a call for action.
The objective of a headline is to get people to READ. The objective of a call for action is to get people to CLICK.
So what makes people click? The trick is to create an expectation.
The call for action should give the audience something to look forward to. That ‘something’ must be so vivid that if they don’t click the banner, they will feel like they are missing out on something. For example,
“Get 20 Free Insurance leads.”
“Free Video Shows You How.”
“Free Video Shows You How.”
Think out of the box when it comes to the call for action. See the example below. The call for action is an image of a video pending to be played. Some people may be so used to clicking the play button that they may subconsciously click on the button.
3) Forget about banner, think about links
People are banner blind nowadays, but they are not link blind. This means when they see words like ‘click here’, a hyperlink, a download button, or even a video play button, they click.
If you want your banner to get clicks, you need to make your banner look like a link, rather than a banner.
This is an example of a professional-looking banner.
This is an example of a link-looking banner.
Which one do you think will get more clicks?
4) Use graphics with purpose
I’m not against graphic, but we need to know what’s the purpose of using graphic in a banner. The purpose of using graphics is to gain attention.
See the example below:
Whoever looking for a holiday or cruise vacation will be attracted to see what this offer is about.
Here’s another good use of graphics, which shows the before and after of using the product.
5) Keep it simple
The last key I want to emphasize is try to keep your banner ‘clean’. Don’t pack it with lots of graphics and wordings such that at one glance, it’s hard to tell what you are trying to offer.
Here’s an example of what I mean.
The banner above is full of words and graphics. Do you find it confusing at first glance?
How about this example:
It has a good headline that will catch the attention of people having the same problem. It has also created an expectation of ’1 secret that can lose over 40 pounds’. Last but not least, its bold design makes it stands out from the rest of the professional-looking banners. It may be ugly and simple, but I’m quite sure it gets clicks.
Banner creation is not rocket science. If you follow the above tips, you too can create effective banners.
Sunday, 24 July 2016
My Best Website Traffic Strategies.
My Best Website Traffic Strategies
Let me kick start the discussion with 3 of my best website traffic strategies.
1) Advertising
Think about this question: If you are totally new to a market, with no network, no JV partners, no customer and no leads, how are you going to establish a presence in the market?
Well, one way is to actively promote your website through social medias such as facebook and forums. But that takes a lot of time and effort. A faster alternative is advertising.
There are 2 types of people when it comes to advertising:
- The first type are those who advertise with the aim to make some sales and hence recover the advertising cost with a good profit.
- The second type are those who advertise with the aim to build a network. Immediate recovery of the advertising cost is secondary because the network they have built will eventually pay back the advertising costs and much more.
It’s hard to say which type of advertisers is better. But personally, I belong to the second type. How about you?
2) Search Engine Traffic
The good thing about search engine traffic is that it is free and pretty sustainable. The challenge is it costs time, money and know-how to build that traffic.
The SEO game is a long-term game (at least 6 – 12 months). Most people fail because they are looking for short-term results. As I’ve discussed in my previous posts, with the launch of Google Caffeine, the emphasis is now on site authority, and one of the major factors that determine site authority is the age of the website.
If you do not have the patience to build links and wait, then what you can do is to leverage on authority sites that allow you to post articles, such as Squidoo and Ezinearticles. These sites have established their authority status and if you post an article to it, with some link building effort, you can easily get it rank well in Google. Then, you can try to channel the traffic back to your own website. The ‘route’ is a little longer, but it’s not a bad move since the traffic is free and tend to be long-term.
3) Word Of Mouth
The best form of traffic is probably word-of-mouth traffic. It’s the best because it is free, and the best part is you don’t have to worry whether Google likes you tomorrow!
Word-of-mouth is the true power of social networking. Instead of you tactfully and subtly promoting your website in facebook, twitter, forums, etc., you now have other people recommending your website through all kinds of channels.
You can speed up the word-of-mouth process with a good referral program. This is something I have been emphasizing, but many marketers are still not having their own referral program, especially affiliate marketers.
Most affiliate marketers limit their traffic sources to advertising, search engine and self-promotion in social medias. Can affiliates who promote other people’s products run their own affiliate programs? The answer is definitely YES. In fact that should be the way.
You can always create a product that caters to the market you are promoting, and recruit your own affiliates to promote that product while on the other hand, you promote other people’s products to the traffic that you receive.
There you have it, my best website traffic strategies. I have been using these 3 strategies since 2006 to build a pretty stable online empire. How about you? Share with us your best traffic strategies. Even if it’s a repeat of the three I’ve discussed, it’s still good to list it down and tell your own experience. I thank you for your contribution in advance.
http://www.sumo.ly/lzA5http://www.sumo.ly/lzA5
Saturday, 9 July 2016
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...: POWERFUL CHRISTIAN PRAYER POINTS WITH BIBLE VERSES FOR YOUR DAILY PRAYER NEEDS. 1 .I thank you Lord for your protection over the life of...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...: POWERFUL CHRISTIAN PRAYER POINTS WITH BIBLE VERSES FOR YOUR DAILY PRAYER NEEDS. 1 .I thank you Lord for your protection over the life of...
Sunday, 3 July 2016
I've just received 2 credits from EasyHits4U.
I've just received 2 credits from EasyHits4U.: I've just received 2 credits from EasyHits4U.
Free Traffic : I've just received 25 banner impressions from EasyHits4U.
I've just received 25 banner impressions from EasyHits4U.: I've just received 25 banner impressions from EasyHits4U.
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