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Showing posts with label FREE TRAFFIC. Show all posts
Showing posts with label FREE TRAFFIC. Show all posts
Thursday, 28 September 2017
Wednesday, 20 September 2017
How To Increase Your Page Views Per Visitor.
HOW TO INCREASE YOUR PAGE VIEWS PER VISITOR.
How to Increase Your Pageviews Per Visitor.
Another way that you can improve page views is by placing a focus on creating ‘evergreen,’ content.
You can also improve website pageviews by improving the user experience of your website.
You’ll want to use your website’s sidebar to display a related content section and a search feature, too.
How to Increase Your Pageviews Per Visitor.
A lot of webmasters are interested in improving the page views of their website.
However, many do not know where to start.
In this post, we’re going to take a look at what can be done to improve the page views of your website.
We’ll go through a number of strategies. There may even be some techniques that you haven’t even heard of before.
By the end of this post, you’ll have an incredible overview, in terms of what needs to be done to boost the page views on your site.
Let’s begin!
Create great content and make sure it is optimized
Though there are many tactics that you can rely on when it comes to improving page views, what matters most, is the quality of the content you have on your site.
The better the content on your site, the less that you have to convince people to click around.
Think of it like a book.
The ‘page views’ of a book will be higher, if the book is good.
If the content of the book is no good in the first place, hype or an awesome book cover won’t be enough to get someone to read through to the end.
So, you need to treat your website the same way.
Make sure that you put effort into creating great content, above all else.
Doing so will make everything else we’re going to cover more effective and easier to pull off.
You’ll also want to make sure that you’ve done some basic SEO optimization for your content, too.
This will make it easier for you to rank content in search engines.
Now that we’ve got that covered, let’s explore the first thing that you can do to improve website page views…
Create evergreen content
This is content that will still be relevant for months, and perhaps even years, to come.
A lot of blogs find that it is their evergreen content that brings in the majority of their traffic.
Dustn.tv attributes 55% of their traffic to evergreen blog posts.
In some cases, you can even turn an existing piece of content into something that is evergreen.
Evergreen content generally tends to fare better in the search engine rankings, because it naturally attracts a lot of links (and, therefore, authority) over time.
In most cases, evergreen content is content that is a ‘one-stop’ resource for a certain topic.
You don’t have to do something as extensive as my ‘Guides,’ but you do want to create something that is in-depth and highly informative.
‘How to’ posts tend to fit this criteria well.
If you want to really corner a section of the internet with an evergreen piece of content, try and niche down what you’re looking to create.
You may want to take a look at the majority of visitors that are coming to your site and work out what they’re primarily trying to learn about and get better at.
You can do this by using Google Analytics and analyzing visitor data.
Once you have that information, you can then create a resource for just those people.
Alternatively, you might want to take a look at your existing customers and figure out what they searched in order to find your site and what content encouraged them to get in touch with you and buy from you.
You can then use that information to create evergreen content that matches the criteria you unearthed above – creating content that appeals to people who are likely to become customers of your business.
Creating a great user experience
This might sound like a strange thing to work on, if you’re looking to improve page views.
But, it all makes sense, when you take a look at one of the things that fundamentally influences page views in the first place.
And that is…People will want to use your website more, if it is easier to use.
Think about it – don’t you want to spend more time on a website that has a great user experience?
And so, if you look at it from that perspective, it is clear to see how improving website user experience can lead to more page views.
Knowing that – what can be done, in order to improve user experience?
One of the first things that you can do is to make your website load faster.
People are becoming increasingly accustomed to things that are quicker.
If your website lags behind this trend, visitors won’t have much mercy and they’ll just click the back button.
That might sound harsh, but, unfortunately, that’s just the way that it is.
And, there’s data to show that a 1 second delay in website load speed can result in 11% lower page views.
However, improving website speeds can pay dividends.
Thankfully, improving the load speed of your website is not all that difficult. And, with a few tweaks, you can definitely make some easy changes in the page load speed.
You can even use a tool provided by google, called Page Speed Insights, to help you figure out what is slowing down your website’s page load speed.
Another way that you can improve the user experience of your website is by removing anything that could be seen as ‘intrusive.’
Now sure, you’ll need to display a pop-up from time to time, but you don’t need to barrage visitors with so many that they’re unable to read the content they’re interested in.
I’m sure you’ve had this happen to you and you probably remember that it did not make your visit to the website in question enjoyable.
The same philosophy also applies to any ads that you’re looking to display, too.
Try and space your ads out and don’t have so many ads that people can’t enjoy the content that they’re reading.
Plus, if you have too many ads, people might just end up clicking on them, causing them to leave your website – harming your ability to generate more page views.
Additionally, you’ll want to put a lot of effort into displaying ads that relate to the topic your site covers.
Sure, there may be some targeted ads on your site right now, but question what can be done to make them even more targeted.
This is another way that you can potentially improve the user experience on your site – albeit a slightly unusual one.
Pop ups and ads can be important for financial reasons, and yes, you probably want to make money from your site – but don’t do it at the expense of ruining your website’s user experience.
Because, by doing so, you may just hurt the longevity of your website – reducing profits in the long term.
You can also improve user experience by making your website simpler.
A simple website is a website that is easy to use.
By eliminating clutter and distractions, you’ll be able to make it so that the content is front and center.
This gives people a chance to engage with what you have to offer.
And, if they enjoy what you have presented them with initially, they won’t mind poking around other parts of your site to see what else you can impress them with.
Have a sidebar that promotes related content
It’s a good idea to make sure that you tag your posts properly, so that it is easy for people to find related content and also so that the sidebars work as they should.
Having a related content sidebar is great, because it is a subtle way of nudging people to read some of your other content.
The use of a search tool is ideal, too, if you want to make it so that people can easily search for your opinion on a matter that relates to the topic you’re blogging on.
You may even want to experiment with a ‘popular posts,’ section.
You can also have a section at the end of your posts that promotes other pieces of interesting content.
As you do this, it may be worth split-testing the way that you promote related content.
For example, it might be a good idea to promote content alongside an image.
Or, it might be better to just list one piece of content that people can click on, rather than two or three – making the decision to click somewhat easier.
Promote old pieces of content (and do a better job at promoting existing content)
Another way that you can improve pageviews is by promoting old pieces of content.
Many blogs often fail to promote old pieces of content, even though the content in question is still quite valuable.
Now, it will be easier to promote old pieces of content if you have created evergreen pieces.
After all, if it is evergreen, it means that the content is still valuable, even if it has been published a while ago – making it worthy of promotion.
Some people are put off a piece of content if they see that it was published a long time ago.
Because of this, you may want to experiment with removing the ‘publish dates’ from your content.
This will help to minimize the number of people who don’t read a piece of content just because they see it is old, and, therefore, no longer useful (in their eyes).
In doing so, you will ensure that your promotion efforts for ‘old,’ content will not be in vain.
Social media is also a great way to promote old pieces of content.
However, when you’re promoting old pieces of content, you may want to use different forms of copy.
As you can see below, the second tweet managed to earn twice as many clicks as the first, thanks to a change in copy.
Essentially, people might become ‘blind,’ to a piece of content, because they have seen you promote it already.
However, if you’re promote it using another ‘benefit,’ the people who weren’t inclined to click on your content before may now be intrigued.
For example, if we were promoting something to do with pageviews, one social media post might say – ‘How to improve pageviews,’ and another might say ‘Why you NEED to get rid of content publishing dates.’
Both relate to the same topic, but hit on different issues.
I also mentioned above that you need to do a better job at promoting new pieces of content.
More specifically, I’m talking about email outreach designed to attain links.
If you do a good job at email outreach and you manage to successfully attract some important links, your website will generate more pageviews in the long term.
This is mainly because your content will achieve better search engine rankings.
Conclusion
Increasing pageviews can seem like a complicated task, if you’ve never paid attention to such a metric before.
After reading this article, however, you should now have a good sense of what you should be doing to increase website pageviews.
Whether it’s creating evergreen pieces of content or improving website load speed – there’s a lot to get working on.
Take what you’ve learned in this post and put it into action.
In doing so, there’s a good chance that your website will be better off because of your efforts.
FREE ORGANIC TRAFFIC TO YOU WEBSITES.
FREE ORGANIC TRAFFIC TO YOU WEBSITES.
Saturday, 21 May 2016
Want To Boost Your Website Traffic? Try This Tips.
WANT TO BOOST YOUR WEBSITE TRAFFIC?
TRY THIS TIPS.
https://pingler.com/blog/want-to-boost-your-blog-traffic-try-these-tips/
TRY THIS TIPS.
https://pingler.com/blog/want-to-boost-your-blog-traffic-try-these-tips/
Wednesday, 4 May 2016
7 Ways To Get More Customers To Your Store.
7 WAYS TO GET MORE CUSTOMERS TO YOUR STORE.
1. Throw a Promotional Event, Then Keep in Touch with Your Guests
For years, I worked at an independent jewelry store, where the biggest event was an annual customer appreciation sale. During the in-store event, every item in the store was on sale, we provided free coffee and cookies, and we raffled off watches and gift certificates.
Sounds like fun, and it was. But this event’s hidden power as a marketing strategy wasn’t the snacks or the discounts. It was the raffle tickets, where entrants provided their email addresses so we could re-engage our customers in the future.
Everyone likes a party. This simple strategy was a way to remind guests of the good time they had and get them to come back in weeks or months down the road.
These days, you can do the same thing a lot more easily—no painstakingly typing email addresses from a piece of paper into a database. In fact, if you use a tool like Leaddigits, you don’t need pens, paper, or a fishbowl to handle a big raffle. You can simply ask guests to text a short phrase—such as “IWANNAWIN”—and their email address to a designated shortcode to enter.
Then, when it’s time to declare a winner, you can quickly export that list of email addresses and use a random-number tool to pick the lucky entrant.
You can even use this tactic to bring people to your friends-and-family sale, grand opening, trunk show, or workshop. Just promote your Leaddigit, ask people to enter the raffle, and require that they show up at the event to learn whether they’ve won.
For other ways to draw a crowd to your store’s event, check out this post full of additional event marketing tips.
2. Perfect Your Customer Service, Then Spread the Word
While special events are effective in boosting momentary foot traffic, it takes work to sustain that momentum in your everyday operations.
One advantage you have as a brick-and-mortar store owner over Internet competitors is the relative ease with which you can build personal relationships with customers.
Take advantage of that power and don’t forget to treat all customers well regardless of spend. In my retail days, we had an unassuming married couple purchase nothing but $10 watch batteries from our jewelry store for years (experiencing excellent customer service each time).
When they finally bought their first piece of jewelry from our store, it was a $30,000 diamond ring for their anniversary. They didn’t look anywhere else.
You never know where your next big sale will come from, and that applies tenfold in the digital world. In fact, you could say:
You never know where your next great testimonial will come from.
From Yelp to Angie’s List and everywhere in between, online reviews are a powerful factor in getting customers into your store (or convincing them to stay away), and the watch-battery customer has as loud a voice as the diamond buyer. Your customers are probably already used to leaving reviews in forums like these, so don’t be shy about collecting testimonials from your satisfied customers.
Where can you get these testimonials? Lots of places. Try:
Sending an email to your list specifically asking customers to reply with a few words about their experience in your store
Looking for friendly comments about your store on Facebook and Twitter
Reading through reviews on places like Yelp
Offering a special discount or small giveaway to customers who record a quick video testimonial in your store
Then, once you have them, use them. In fact, many Leadpages templates have spots for testimonials built right in, like this one:
whole page
So, keep note of positive comments you receive—from any source—and, with the customer’s permission, re-purpose these testimonials on your website and landing pages.
3. Follow Up with Your Customers and Contacts
Testimonials are one way to capitalize on making a big sale to a satisfied customer. Another way is simply to stay in touch with your customers. This helps keep your brand front and center in their minds, motivating them to visit your business often.
One of the best ways to follow up with your customers is to email them—not just to let them know about new products and sales, but also about trends and other topics that are relevant to your business and may be of interest to your customer base. And, of course, sending special limited-time offers or coupons is a reliable way to get people into your store in a specific time frame.
Is your email list a little bare? Taking action to strengthen your list is one of the best ways to improve your marketing efforts. You can start collecting email addresses simply by adding a Leadbox opt-in form to your store’s website: in exchange for your customer’s email address, you’ll give away something valuable such as a coupon or a voucher for a free gift.
If you don’t have a website, you can simply share your Leadbox—or a simple landing page containing it—to your business’s Facebook page and let people who find you on Facebook opt in there.
You can find our more about exactly how to do this by watching our free video training for retailers:
4. Leverage Social Media with Balance
Many small business owners are intimidated by social media, but this is actually one of the easiest-to-use and most cost-effective marketing tools at your disposal. Marketing is all about connecting with the people who will become your customers, and social media is a natural vehicle for building connections.
Facebook, Twitter, Instagram and other outlets allow you to interact directly with potential customers in your market. Get started by creating a Facebook profile for your business if you haven’t already. Make sure it contains accurate information about your hours and location, and upload a profile photo and a cover photo to showcase your shop in its best light.
From there, consider where your target audience spends time online. If your product lends itself to aesthetics (jewelry, clothing, interior design or even food), consider starting an Instagram account as well. A business-to-business service might better spend its time posting on LinkedIn.
If you are a Leadpages member, I’d also recommend publishing a landing page to your Facebook profile as a tab, which will allow you to grow your email list right within Facebook.
Once you set up your accounts, make sure to use them regularly. In addition to posting links to any opt-in pages you create, post about promotions and store news. Share articles that are relevant to your industry. By sharing content that isn’t just about your business, you’ll start attracting a wider audience who’ll be there when you do have some news about your store to announce.
5. Protect Your Reputation
If you’re like most people, you prefer to do business with people and organizations you know, like, and trust. Your customers do, too.
Having a great reputation can be the difference between thriving and failing, and this can be intimidating: you can’t please every customer every time.
Each one of your customers has a microphone. Yelp, Google Plus, and Facebook are just a few platforms that amplify the voices of your worst (and best, so it’s not all bad) customers.
What should you do when you come across a negative online review? Handle it promptly and professionally before it can hinder your traffic and sales. Stay calm, assess the situation and resist the urge to become overly defensive, which can appear petty and unprofessional to outsiders.
I’ve previously worked advising law firms, which inevitably have dissatisfied clients from time to time. (Someone loses in every case that makes it to court.) I always suggested they neutralize bad reviews by acknowledging the reviewer’s perspective and pointing out a way for everyone to move forward. A sample response might be:
“Client service is a top priority at our firm. The experience you describe does not meet our standards and we apologize. Our staff has taken part in a refresher training so we can continue offering our clients the best service.”
That exact language may be too formal for your context, but do keep things relatively brief and impersonal. You want disgruntled customers to feel heard without dragging you into a lengthy argument.
Fortunately, using the testimonial strategy above can help drown out any critics. If a customer raves about their experience to you in the store, tell them that you would appreciate it if they would share their thoughts online. Then, when visitors to your website see testimonials from beaming customers wherever they turn, they’ll be less likely to be swayed by a single malcontent.
6. Build Your Network, Then Reach Out to Their Audience
Referrals from other businesses in your community can give you some of your best customers. A 2011 study in the Journal of Marketing concluded that referral customers generated more revenue and were more loyal to the business in question than other customers. They can even become a source of additional referrals.
After the owner of the jewelry store I mentioned earlier became active in her local chamber of commerce, fellow chamber members became some of our best customers. The store also gained exposure through chamber media and charity events. Networking with fellow business owners in your area is an excellent way to plant the seed for referrals.
Another option is to build strategic alliances with complementary businesses. Homeowners may remember that their realtors recommended inspectors and their lenders referred them to title companies. These are examples of strategic alliances between businesses with shared interests.
When you connect with the ideal partner business—one whose customer base mirrors your own, but whose products don’t compete with yours—it makes sense to link up in joint marketing efforts. In a rudimentary form this could be as simple as trading flyers or stacks of coupons to place in each other’s storefronts, but there are more effective options.
Such as trading email lists. You and your strategic partner could agree to each include content about the other business in your respective email newsletters, or you could actually compose an entire email to be broadcast to your partner’s mailing list.
One of the best ways to make sure recipients of that email join your own list is to include a Leadlink. Leadlinks are one-click signup links that work only in email. When you set up your Leadlink inside Leadpages and include it in an email to your partner’s list, anyone who clicks will automatically be added to your list.
From one email, you get a stream of new potential customers—without having to spend a dime on advertising.
For another retail-focused joint venture idea, check out this sweepstakes campaign from beauty-industry vet and affiliate marketing expert Jennifer Wagner.
7. Reward Loyalty
While your small business needs to cultivate new customers, don’t overlook your most reliable source of revenue. It has been estimated that acquiring new customers costs 5–10 times as much as retaining existing customers.
So you definitely want to encourage your existing customers to become loyal, repeat customers. Old-fashioned tactics such as punch cards are fine, but why not make your email list work for you here, too? As long as your email marketing service allows you to send timed emails, you can automatically send customers something special to mark their “anniversary” of connecting with your business.
You could even include “customer spotlight” posts on Facebook or your blog (if you have one) for your very best customers. It could be quite an incentive: make a certain number of purchases or visits, and you get a platform for your own business or other project.
That’s not to say that programs like these are a substitute for listening to your customers and truly believing that your business has something important to offer them. But I suspect that’s the part you already have down.
How Will You Take Action to Get More Customers?
You might not have the opportunity to try all seven of the above ideas, but don’t let that stop you from taking action. Remember, successful business owners can’t sit idly by and wait hopefully to get more customers—you need to take control.
I suggest choosing just one tip to incorporate into your business operations today. And if you haven’t already, grab our free marketing training for retailers to watch at your leisure. You can even put it on in the background the next time you’re opening up shop or doing inventory.
http://www.Zubeezone.com/?rid=2040
1. Throw a Promotional Event, Then Keep in Touch with Your Guests
For years, I worked at an independent jewelry store, where the biggest event was an annual customer appreciation sale. During the in-store event, every item in the store was on sale, we provided free coffee and cookies, and we raffled off watches and gift certificates.
Sounds like fun, and it was. But this event’s hidden power as a marketing strategy wasn’t the snacks or the discounts. It was the raffle tickets, where entrants provided their email addresses so we could re-engage our customers in the future.
Everyone likes a party. This simple strategy was a way to remind guests of the good time they had and get them to come back in weeks or months down the road.
These days, you can do the same thing a lot more easily—no painstakingly typing email addresses from a piece of paper into a database. In fact, if you use a tool like Leaddigits, you don’t need pens, paper, or a fishbowl to handle a big raffle. You can simply ask guests to text a short phrase—such as “IWANNAWIN”—and their email address to a designated shortcode to enter.
Then, when it’s time to declare a winner, you can quickly export that list of email addresses and use a random-number tool to pick the lucky entrant.
You can even use this tactic to bring people to your friends-and-family sale, grand opening, trunk show, or workshop. Just promote your Leaddigit, ask people to enter the raffle, and require that they show up at the event to learn whether they’ve won.
For other ways to draw a crowd to your store’s event, check out this post full of additional event marketing tips.
2. Perfect Your Customer Service, Then Spread the Word
While special events are effective in boosting momentary foot traffic, it takes work to sustain that momentum in your everyday operations.
One advantage you have as a brick-and-mortar store owner over Internet competitors is the relative ease with which you can build personal relationships with customers.
Take advantage of that power and don’t forget to treat all customers well regardless of spend. In my retail days, we had an unassuming married couple purchase nothing but $10 watch batteries from our jewelry store for years (experiencing excellent customer service each time).
When they finally bought their first piece of jewelry from our store, it was a $30,000 diamond ring for their anniversary. They didn’t look anywhere else.
You never know where your next big sale will come from, and that applies tenfold in the digital world. In fact, you could say:
You never know where your next great testimonial will come from.
From Yelp to Angie’s List and everywhere in between, online reviews are a powerful factor in getting customers into your store (or convincing them to stay away), and the watch-battery customer has as loud a voice as the diamond buyer. Your customers are probably already used to leaving reviews in forums like these, so don’t be shy about collecting testimonials from your satisfied customers.
Where can you get these testimonials? Lots of places. Try:
Sending an email to your list specifically asking customers to reply with a few words about their experience in your store
Looking for friendly comments about your store on Facebook and Twitter
Reading through reviews on places like Yelp
Offering a special discount or small giveaway to customers who record a quick video testimonial in your store
Then, once you have them, use them. In fact, many Leadpages templates have spots for testimonials built right in, like this one:
whole page
So, keep note of positive comments you receive—from any source—and, with the customer’s permission, re-purpose these testimonials on your website and landing pages.
3. Follow Up with Your Customers and Contacts
Testimonials are one way to capitalize on making a big sale to a satisfied customer. Another way is simply to stay in touch with your customers. This helps keep your brand front and center in their minds, motivating them to visit your business often.
One of the best ways to follow up with your customers is to email them—not just to let them know about new products and sales, but also about trends and other topics that are relevant to your business and may be of interest to your customer base. And, of course, sending special limited-time offers or coupons is a reliable way to get people into your store in a specific time frame.
Is your email list a little bare? Taking action to strengthen your list is one of the best ways to improve your marketing efforts. You can start collecting email addresses simply by adding a Leadbox opt-in form to your store’s website: in exchange for your customer’s email address, you’ll give away something valuable such as a coupon or a voucher for a free gift.
If you don’t have a website, you can simply share your Leadbox—or a simple landing page containing it—to your business’s Facebook page and let people who find you on Facebook opt in there.
You can find our more about exactly how to do this by watching our free video training for retailers:
4. Leverage Social Media with Balance
Many small business owners are intimidated by social media, but this is actually one of the easiest-to-use and most cost-effective marketing tools at your disposal. Marketing is all about connecting with the people who will become your customers, and social media is a natural vehicle for building connections.
Facebook, Twitter, Instagram and other outlets allow you to interact directly with potential customers in your market. Get started by creating a Facebook profile for your business if you haven’t already. Make sure it contains accurate information about your hours and location, and upload a profile photo and a cover photo to showcase your shop in its best light.
From there, consider where your target audience spends time online. If your product lends itself to aesthetics (jewelry, clothing, interior design or even food), consider starting an Instagram account as well. A business-to-business service might better spend its time posting on LinkedIn.
If you are a Leadpages member, I’d also recommend publishing a landing page to your Facebook profile as a tab, which will allow you to grow your email list right within Facebook.
Once you set up your accounts, make sure to use them regularly. In addition to posting links to any opt-in pages you create, post about promotions and store news. Share articles that are relevant to your industry. By sharing content that isn’t just about your business, you’ll start attracting a wider audience who’ll be there when you do have some news about your store to announce.
5. Protect Your Reputation
If you’re like most people, you prefer to do business with people and organizations you know, like, and trust. Your customers do, too.
Having a great reputation can be the difference between thriving and failing, and this can be intimidating: you can’t please every customer every time.
Each one of your customers has a microphone. Yelp, Google Plus, and Facebook are just a few platforms that amplify the voices of your worst (and best, so it’s not all bad) customers.
What should you do when you come across a negative online review? Handle it promptly and professionally before it can hinder your traffic and sales. Stay calm, assess the situation and resist the urge to become overly defensive, which can appear petty and unprofessional to outsiders.
I’ve previously worked advising law firms, which inevitably have dissatisfied clients from time to time. (Someone loses in every case that makes it to court.) I always suggested they neutralize bad reviews by acknowledging the reviewer’s perspective and pointing out a way for everyone to move forward. A sample response might be:
“Client service is a top priority at our firm. The experience you describe does not meet our standards and we apologize. Our staff has taken part in a refresher training so we can continue offering our clients the best service.”
That exact language may be too formal for your context, but do keep things relatively brief and impersonal. You want disgruntled customers to feel heard without dragging you into a lengthy argument.
Fortunately, using the testimonial strategy above can help drown out any critics. If a customer raves about their experience to you in the store, tell them that you would appreciate it if they would share their thoughts online. Then, when visitors to your website see testimonials from beaming customers wherever they turn, they’ll be less likely to be swayed by a single malcontent.
6. Build Your Network, Then Reach Out to Their Audience
Referrals from other businesses in your community can give you some of your best customers. A 2011 study in the Journal of Marketing concluded that referral customers generated more revenue and were more loyal to the business in question than other customers. They can even become a source of additional referrals.
After the owner of the jewelry store I mentioned earlier became active in her local chamber of commerce, fellow chamber members became some of our best customers. The store also gained exposure through chamber media and charity events. Networking with fellow business owners in your area is an excellent way to plant the seed for referrals.
Another option is to build strategic alliances with complementary businesses. Homeowners may remember that their realtors recommended inspectors and their lenders referred them to title companies. These are examples of strategic alliances between businesses with shared interests.
When you connect with the ideal partner business—one whose customer base mirrors your own, but whose products don’t compete with yours—it makes sense to link up in joint marketing efforts. In a rudimentary form this could be as simple as trading flyers or stacks of coupons to place in each other’s storefronts, but there are more effective options.
Such as trading email lists. You and your strategic partner could agree to each include content about the other business in your respective email newsletters, or you could actually compose an entire email to be broadcast to your partner’s mailing list.
One of the best ways to make sure recipients of that email join your own list is to include a Leadlink. Leadlinks are one-click signup links that work only in email. When you set up your Leadlink inside Leadpages and include it in an email to your partner’s list, anyone who clicks will automatically be added to your list.
From one email, you get a stream of new potential customers—without having to spend a dime on advertising.
For another retail-focused joint venture idea, check out this sweepstakes campaign from beauty-industry vet and affiliate marketing expert Jennifer Wagner.
7. Reward Loyalty
While your small business needs to cultivate new customers, don’t overlook your most reliable source of revenue. It has been estimated that acquiring new customers costs 5–10 times as much as retaining existing customers.
So you definitely want to encourage your existing customers to become loyal, repeat customers. Old-fashioned tactics such as punch cards are fine, but why not make your email list work for you here, too? As long as your email marketing service allows you to send timed emails, you can automatically send customers something special to mark their “anniversary” of connecting with your business.
You could even include “customer spotlight” posts on Facebook or your blog (if you have one) for your very best customers. It could be quite an incentive: make a certain number of purchases or visits, and you get a platform for your own business or other project.
That’s not to say that programs like these are a substitute for listening to your customers and truly believing that your business has something important to offer them. But I suspect that’s the part you already have down.
How Will You Take Action to Get More Customers?
You might not have the opportunity to try all seven of the above ideas, but don’t let that stop you from taking action. Remember, successful business owners can’t sit idly by and wait hopefully to get more customers—you need to take control.
I suggest choosing just one tip to incorporate into your business operations today. And if you haven’t already, grab our free marketing training for retailers to watch at your leisure. You can even put it on in the background the next time you’re opening up shop or doing inventory.
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