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Showing posts with label blo g. Show all posts
Showing posts with label blo g. Show all posts

Thursday, 14 April 2016

How and Why You Should Use Infographics On Your Blog.





                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
  • A great example of good branding is found in this infographic. It leads the eye from the beginning to the end, so the reader can find the logo and other information at the bottom.
  • Sharability: Research shows that visual content receives 94 percent more views than textual information alone. It’s easy to share on vario
Essential Elements of a Good Infographic
Of course, these benefits only apply to infographics that are well organized, attention-grabbing, and concise. It takes a good infographic for it to be shared across the web and build up a good following on your blog.
Here are some important elements of a good infographic:
  • Attractive Images: They must be high quality, eye-catching, and related to the main point. It’s okay to use drawings and other graphics, as long as they match your purpose. Using clipart and other cheesy images for a professional infographic will contradict the message.
  • Facts and Charts: Information can be represented in multiple ways, but if you have a lot to present, it’s best to use charts and graphs of some kind, like in this infographic about social media. There’s plenty of information here, but it’s organized well and is easy to read, thanks to a series of graphics.
  • Clean Design: Avoid over-using fonts, making words too small, letting certain images overpower the main purpose of the essay, and other cluttered design habits that could impair the success of your infographic. Clean lines, complementary color schemes, and easy-to-read information are recommended for infographics today.
  • Solid Research: Always do your research first and make sure the information is correct before using it. As mentioned earlier, it’s hard to forget the information presented in visual format, and if the information is wrong, it looks bad for your brand. It’s always wise to include your sources, like you see in this infographic.
  • Minimal Text: The purpose of an infographic isn’t to completely eliminate text, but to minimize it, and let the visuals do most of the talking. If your readers wanted to read paragraphs, they would read a blog post. Simple sentences and one-liners are best in infographic form.
Infographics Are Blog Supplements, Not Replacements
It’s true that infographics typically perform better when it comes to SEO and engagement than typical blog posts, but that doesn’t mean your articles are irrelevant. On the contrary, blog posts are still beneficial as far as content marketing goes, and they’re worthwhile for conveying information to your readers.
This article is simply pointing out that infographics make good supplements to your text. Throwing in a few visual informational representations is a great way to break up the monotony and improve your loyal subscribers’ experiences.
This should be reason enough for you to use more visual representations on your blog.