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Boxes of Traffic Mailer

Boxes of Traffic Mailer

Boxes of Traffic Mailer

Boxes of Traffic Mailer

How To Increase Your Page Views Per Visitor.

HOW TO INCREASE YOUR PAGE VIEWS PER VISITOR.
How to Increase Your Pageviews Per Visitor.

A lot of webmasters are interested in improving the page views of their website.

However, many do not know where to start.

In this post, we’re going to take a look at what can be done to improve the page views of your website.

We’ll go through a number of strategies.  There may even be some techniques that you haven’t even heard of before.

By the end of this post, you’ll have an incredible overview, in terms of what needs to be done to boost the page views on your site.

Let’s begin! 

Create great content and make sure it is optimized

Though there are many tactics that you can rely on when it comes to improving page views, what matters most, is the quality of the content you have on your site.

The better the content on your site, the less that you have to convince people to click around.

Think of it like a book.

The ‘page views’ of a book will be higher, if the book is good.

If the content of the book is no good in the first place, hype or an awesome book cover won’t be enough to get someone to read through to the end.

So, you need to treat your website the same way.

Make sure that you put effort into creating great content, above all else.

Doing so will make everything else we’re going to cover more effective and easier to pull off.

If you’re interested, I’ve covered here and here, how you can create effective content.

You’ll also want to make sure that you’ve done some basic SEO optimization for your content, too.

This will make it easier for you to rank content in search engines.

You can use a plugin, like Yoast SEO, if you want to improve the optimization of your content.

Now that we’ve got that covered, let’s explore the first thing that you can do to improve website page views…

Create evergreen content

Another way that you can improve page views is by placing a focus on creating ‘evergreen,’ content.

This is content that will still be relevant for months, and perhaps even years, to come.

A lot of blogs find that it is their evergreen content that brings in the majority of their traffic.

Dustn.tv attributes 55% of their traffic to evergreen blog posts.

In some cases, you can even turn an existing piece of content into something that is evergreen.

Benjamin Brandall managed to increase pageviews by 468%, by doing just that.

Evergreen content generally tends to fare better in the search engine rankings, because it naturally attracts a lot of links (and, therefore, authority) over time.

In most cases, evergreen content is content that is a ‘one-stop’ resource for a certain topic.

If you take a look at Quicksprout, you’ll see that I’ve done this with my ‘Guides,’ section.

You don’t have to do something as extensive as my ‘Guides,’ but you do want to create something that is in-depth and highly informative.

‘How to’ posts tend to fit this criteria well.

If you want to really corner a section of the internet with an evergreen piece of content, try and niche down what you’re looking to create.

You may want to take a look at the majority of visitors that are coming to your site and work out what they’re primarily trying to learn about and get better at.

You can do this by using Google Analytics and analyzing visitor data.

Once you have that information, you can then create a resource for just those people.

Alternatively, you might want to take a look at your existing customers and figure out what they searched in order to find your site and what content encouraged them to get in touch with you and buy from you.

You can then use that information to create evergreen content that matches the criteria you unearthed above – creating content that appeals to people who are likely to become customers of your business.

Creating a great user experience

You can also improve website pageviews by improving the user experience of your website.

This might sound like a strange thing to work on, if you’re looking to improve page views.

But, it all makes sense, when you take a look at one of the things that fundamentally influences page views in the first place.

And that is…People will want to use your website more, if it is easier to use.

Think about it – don’t you want to spend more time on a website that has a great user experience?

And so, if you look at it from that perspective, it is clear to see how improving website user experience can lead to more page views.

Knowing that – what can be done, in order to improve user experience?

One of the first things that you can do is to make your website load faster.

People are becoming increasingly accustomed to things that are quicker.

If your website lags behind this trend, visitors won’t have much mercy and they’ll just click the back button.

That might sound harsh, but, unfortunately, that’s just the way that it is.

And, there’s data to show that a 1 second delay in website load speed can result in 11% lower page views.

However, improving website speeds can pay dividends.

Amazon found a 1% improvement in conversions for every millisecond of faster load speed.

Walmart found a 2% improvement for every 1 second improvement in load speed.

Thankfully, improving the load speed of your website is not all that difficult.  And, with a few tweaks, you can definitely make some easy changes in the page load speed.

You can even use a tool provided by google, called Page Speed Insights, to help you figure out what is slowing down your website’s page load speed.

Another way that you can improve the user experience of your website is by removing anything that could be seen as ‘intrusive.’

Now sure, you’ll need to display a pop-up from time to time, but you don’t need to barrage visitors with so many that they’re unable to read the content they’re interested in.

I’m sure you’ve had this happen to you and you probably remember that it did not make your visit to the website in question enjoyable.

The same philosophy also applies to any ads that you’re looking to display, too.

Try and space your ads out and don’t have so many ads that people can’t enjoy the content that they’re reading.

Plus, if you have too many ads, people might just end up clicking on them, causing them to leave your website – harming your ability to generate more page views.

Additionally, you’ll want to put a lot of effort into displaying ads that relate to the topic your site covers.

Sure, there may be some targeted ads on your site right now, but question what can be done to make them even more targeted.

This is another way that you can potentially improve the user experience on your site – albeit a slightly unusual one.

Pop ups and ads can be important for financial reasons, and yes, you probably want to make money from your site –  but don’t do it at the expense of ruining your website’s user experience.

Because, by doing so, you may just hurt the longevity of your website – reducing profits in the long term.

You can also improve user experience by making your website simpler.

A simple website is a website that is easy to use.

By eliminating clutter and distractions, you’ll be able to make it so that the content is front and center.

This gives people a chance to engage with what you have to offer.

And, if they enjoy what you have presented them with initially, they won’t mind poking around other parts of your site to see what else you can impress them with.

Have a sidebar that promotes related content

You’ll want to use your website’s sidebar to display a related content section and a search feature, too.

It’s a good idea to make sure that you tag your posts properly, so that it is easy for people to find related content and also so that the sidebars work as they should.

Having a related content sidebar is great, because it is a subtle way of nudging people to read some of your other content.

The use of a search tool is ideal, too, if you want to make it so that people can easily search for your opinion on a matter that relates to the topic you’re blogging on.

You may even want to experiment with a ‘popular posts,’ section.

I’ve done this on Quicksprout.

You can also have a section at the end of your posts that promotes other pieces of interesting content.

As you do this, it may be worth split-testing the way that you promote related content.

For example, it might be a good idea to promote content alongside an image.

Or, it might be better to just list one piece of content that people can click on, rather than two or three – making the decision to click somewhat easier.

Promote old pieces of content (and do a better job at promoting existing content)

Another way that you can improve pageviews is by promoting old pieces of content.

Many blogs often fail to promote old pieces of content, even though the content in question is still quite valuable.

Now, it will be easier to promote old pieces of content if you have created evergreen pieces.

After all, if it is evergreen, it means that the content is still valuable, even if it has been published a while ago – making it worthy of promotion.

Some people are put off a piece of content if they see that it was published a long time ago.

Because of this, you may want to experiment with removing the ‘publish dates’ from your content.

This will help to minimize the number of people who don’t read a piece of content just because they see it is old, and, therefore, no longer useful (in their eyes).

In doing so, you will ensure that your promotion efforts for ‘old,’ content will not be in vain.

Social media is also a great way to promote old pieces of content.

You can promote old pieces of content by using Buffer.  

However, when you’re promoting old pieces of content, you may want to use different forms of copy.  

As you can see below, the second tweet managed to earn twice as many clicks as the first, thanks to a change in copy.

Essentially, people might become ‘blind,’ to a piece of content, because they have seen you promote it already.

However, if you’re promote it using another ‘benefit,’ the people who weren’t inclined to click on your content before may now be intrigued.

For example, if we were promoting something to do with pageviews, one social media post might say –  ‘How to improve pageviews,’ and another might say ‘Why you NEED to get rid of content publishing dates.’

Both relate to the same topic, but hit on different issues.

I also mentioned above that you need to do a better job at promoting new pieces of content.

More specifically, I’m talking about email outreach designed to attain links.

If you do a good job at email outreach and you manage to successfully attract some important links, your website will generate more pageviews in the long term.

This is mainly because your content will achieve better search engine rankings.

Conclusion

Increasing pageviews can seem like a complicated task, if you’ve never paid attention to such a metric before.

After reading this article, however, you should now have a good sense of what you should be doing to increase website pageviews.

Whether it’s creating evergreen pieces of content or improving website load speed – there’s a lot to get working on.

Take what you’ve learned in this post and put it into action.

In doing so,  there’s a good chance that your website will be better off because of your efforts.
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Site Traffic : How SEMrush Works.

Site Traffic : How SEMrush Works.

What Is SEMRush? How much does a site get? SEMrush.com reveals it all.

1. SEMrush reveals competitors keywords.

2. Improve your web traffic and Search Engine Optimization.

3.Discover which channels drive traffic to your competitors websites.

4.Improve your web traffic and search engine optimization with SEMrush.

Finding out what your competitors are doing is vital to your success.

When they zig, you know when to zag. When they run an advert, you can learn from their mistakes. When they create a piece of content you can find the links and make an even better one.

Understanding what they’re doing is: practical, applicable and easy to implement to see your income – and all of your results – skyrocket. But the big question here is, how?

How do you get access to this all important information? How do learn from their mistake? How, do you know exactly what moves your competitors are doing? Well, the answer is simple…

SEMRush.

It’s the ultimate, versatile, tool that gives you the deep insights into your competition. You can see, almost like peering through a back door, what your competition is doing in search in real time.

Whether it’s finding the highest converting advert copywriting; the most effective keywords to leapfrog them in traffic or where to steal their most powerful backlinks, you have access to it all – and more.

Which is exactly why this article exists…

What You Will Learn

In this guide I want to give you the complete guide to SEMRush to get the data you need.

That means that every single tool you could possibly need to get the data, and the advantage, necessary to make a difference to your rankings.

There’s no fluff here. No nice to knows. No, “Oh look, you could also do this if you feel like!” statements. Instead it’s just the information you need to get the results you want. If it doesn’t need to be here, it isn’t.

The article is split into these sections and you can just click the link to get to them:

• Your Site: How to use SEMRush to look inward, make important tweaks to your own site and access tools that can boost your rankings in hours.
• Your Competitors: How to identify your real search competitors, unlock keywords and access data to find their Achilles heel.
• Keywords: SEMRush is one of (if not the) best Keyword Research tool on the market. Here’s how to unlock keywords that will make a real difference to your business.
• Organic Rankings: See accurate rankings for even the rhe most remote areas of your competitors sites.
• Link Building: Learn how to hack your competitors linking strategies & get more link juice flowing your way.
• Advertising: Save time, money and effort by breaking into your competitors Ad campaigns and find out exactly what’s working for your money and the perfect times to strike.
• Social Media: See the social media stats from your own pages & your competitors
• Other Useful Tools: See what else SEMRush can offer you & get access to a brand new, not yet released tool.
• Reporting Tools: Measure – and display – your progress in seconds.

At the end of every section you’ll also find a This Section In Short section that breaks down the vital, important steps to take from what you’ve just read so that you can apply them straight away.

Allowing you to spend more time implementing and less time re-reading the article over again.

Okay, now that’s over, it’s time for you to get stuck into the content!

What Is SEMRush (And Why Should You Care)?

The simplest way I can put it?

SEMRush is like having a mole in your competitor’s marketing department. Someone who gives you all the data, results and information straight from their office floor. And, then shows you how to build a strategy to win.

SEMRush is the most versatile SEO and PPC tool on the market. There’s nothing you can’t do in the tool when you know how to use it (which you will by the end of this guide).It focuses on saving you time, money and showing you the perfect opportunities to get marketing results that matter. There’s no vanity metrics here; the only measurables are the ones that will make you money in the long.

With the tool you have access to the most comprehensive keyword research tool available. You can dissect everything from rankings, to advert copy and backlink profiles.

And, you can see the moves your competition is making and create a solid strategy to combat them.

If you care about getting Search traffic – and if you’re here I bet you do – then this is a tool that you need to have in your life.

That being said, if you’re ready, let’s get on with how you can use SEMRush to dominate your market. But, do be warned, once you start reading you’ll never look at marketing in the same way again…

Using SEMRush To Optimise Your Site

Before you look at your competitors, it’s important to understand what you can improve on your own site.

This gives you a clean, strong and ready to build on platform to attack your competitors from. Exploring every angle of how you improve your current in house SEO can give you almost instant results to your SEO from even the most minor tweaks.

And, with some of the new tools from SEMRush – like the SEO Ideas Tool and Backlink Auditor – you can make major changes with little effort from your side. It’s almost done for you.
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