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Sunday, 22 June 2014

How to optimize your LinkedIn profile and drive traffic to your site and obtain a high ranking on Google page.

HOW TO OPTIMIZE YOUR LINKEDIN PROFILE AND DRIVE TRAFFIC TO YOUR SITE AND OBTAIN A HIGH RANKING ON GOOGLE PAGE.
       People are using LinkedIn to search for products and services offered by small businesses. Thus , optimizing your LinkedIn profile can get you listed  on page
one of Google . apart from this other benefits of optimizing your profile is that you are building credibility .
Here are simple ways I used to optimize my LinkedIn profile and drive tons of traffic to it .
Profile photo : To build credibility for your profile , start from your profile photo . It must be clear ,professional headshot and should convey who you are . A profile photo not only puts a face to a random name but also fosters trust , as it is easier to trust a person you can see .
Headline : Be smart and creative when creating your headline .Since  it is the first point of contact a viewer gets with your profile . Be smart to put keywords in your headline .
Profile summary : Here is where you expatiate on what your headline reads , ensuring that you put yourself in the best possible light .
Customized Url : A customized url looks like this.www.linkedin.com/in/adetunji . One great reason to claim your vanity url is that it is easier to add the link to your email signatures , business cards or send it to someone for viewing . To claim yours ,click on your name in the upper right corner of your LinkedIn home page and click on Privacy and settings .On the page ,click on Edit your profile  page located at the bottom right . Click on customize your profile url .fill  in your custom url  without spaces or symbols (usually your name  or company name ) . Finally click on set custom Url.
Recommendations and Endorsements : This are more like testimonials you can get from your colleaque or business partners .You can request a recommendation from a business partners  or colleaque .When others approve the skills you listed in the skill section it is called endorsements . Approve other friends skills as well and they would do same to you .
  recommendations and endorsements help others trust you more as they are the third party approvals . Connect with people in your niche .
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