Sunday, 2 October 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Create Banners That Get Clicks.
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Create Banners That Get Clicks.: HOW TO CREATE BANNER THAT GET CLICKS. It’s nothing new. People have been banner blind long ago. Creating banners that get clicks requires ...
Saturday, 1 October 2016
How To Create Banners That Get Clicks.
HOW TO CREATE BANNER THAT GET CLICKS.
It’s nothing new. People have been banner blind long ago. Creating banners that get clicks requires some skills. Today we will discuss what they are.
1) Headline is the magnet
Like copywriting, everything begins with a headline that attracts people’s attention.
It can be something that is thought provoking or something that can trigger people’s desire. For example,
“Guaranteed Profits From The Stock Market???”
“I Make At Least $2000 Per Week. See How I Do It!”
“I Make At Least $2000 Per Week. See How I Do It!”
It’s okay to exaggerate as long as you can back up what you said.
Below is an example of a banner that is too conservative. Such a banner is not likely to stir much excitement.
2) Call for action is the bait
The wordings in a banner should be kept to the minimum. You are likely to have a headline, which I’ve explained earlier, followed by a call for action.
The objective of a headline is to get people to READ. The objective of a call for action is to get people to CLICK.
So what makes people click? The trick is to create an expectation.
The call for action should give the audience something to look forward to. That ‘something’ must be so vivid that if they don’t click the banner, they will feel like they are missing out on something. For example,
“Get 20 Free Insurance leads.”
“Free Video Shows You How.”
“Free Video Shows You How.”
Think out of the box when it comes to the call for action. See the example below. The call for action is an image of a video pending to be played. Some people may be so used to clicking the play button that they may subconsciously click on the button.
3) Forget about banner, think about links
People are banner blind nowadays, but they are not link blind. This means when they see words like ‘click here’, a hyperlink, a download button, or even a video play button, they click.
If you want your banner to get clicks, you need to make your banner look like a link, rather than a banner.
This is an example of a professional-looking banner.
This is an example of a link-looking banner.
Which one do you think will get more clicks?
4) Use graphics with purpose
I’m not against graphic, but we need to know what’s the purpose of using graphic in a banner. The purpose of using graphics is to gain attention.
See the example below:
Whoever looking for a holiday or cruise vacation will be attracted to see what this offer is about.
Here’s another good use of graphics, which shows the before and after of using the product.
5) Keep it simple
The last key I want to emphasize is try to keep your banner ‘clean’. Don’t pack it with lots of graphics and wordings such that at one glance, it’s hard to tell what you are trying to offer.
Here’s an example of what I mean.
The banner above is full of words and graphics. Do you find it confusing at first glance?
How about this example:
It has a good headline that will catch the attention of people having the same problem. It has also created an expectation of ’1 secret that can lose over 40 pounds’. Last but not least, its bold design makes it stands out from the rest of the professional-looking banners. It may be ugly and simple, but I’m quite sure it gets clicks.
Banner creation is not rocket science. If you follow the above tips, you too can create effective banners.
Sunday, 24 July 2016
My Best Website Traffic Strategies.
My Best Website Traffic Strategies
Let me kick start the discussion with 3 of my best website traffic strategies.
1) Advertising
Think about this question: If you are totally new to a market, with no network, no JV partners, no customer and no leads, how are you going to establish a presence in the market?
Well, one way is to actively promote your website through social medias such as facebook and forums. But that takes a lot of time and effort. A faster alternative is advertising.
There are 2 types of people when it comes to advertising:
- The first type are those who advertise with the aim to make some sales and hence recover the advertising cost with a good profit.
- The second type are those who advertise with the aim to build a network. Immediate recovery of the advertising cost is secondary because the network they have built will eventually pay back the advertising costs and much more.
It’s hard to say which type of advertisers is better. But personally, I belong to the second type. How about you?
2) Search Engine Traffic
The good thing about search engine traffic is that it is free and pretty sustainable. The challenge is it costs time, money and know-how to build that traffic.
The SEO game is a long-term game (at least 6 – 12 months). Most people fail because they are looking for short-term results. As I’ve discussed in my previous posts, with the launch of Google Caffeine, the emphasis is now on site authority, and one of the major factors that determine site authority is the age of the website.
If you do not have the patience to build links and wait, then what you can do is to leverage on authority sites that allow you to post articles, such as Squidoo and Ezinearticles. These sites have established their authority status and if you post an article to it, with some link building effort, you can easily get it rank well in Google. Then, you can try to channel the traffic back to your own website. The ‘route’ is a little longer, but it’s not a bad move since the traffic is free and tend to be long-term.
3) Word Of Mouth
The best form of traffic is probably word-of-mouth traffic. It’s the best because it is free, and the best part is you don’t have to worry whether Google likes you tomorrow!
Word-of-mouth is the true power of social networking. Instead of you tactfully and subtly promoting your website in facebook, twitter, forums, etc., you now have other people recommending your website through all kinds of channels.
You can speed up the word-of-mouth process with a good referral program. This is something I have been emphasizing, but many marketers are still not having their own referral program, especially affiliate marketers.
Most affiliate marketers limit their traffic sources to advertising, search engine and self-promotion in social medias. Can affiliates who promote other people’s products run their own affiliate programs? The answer is definitely YES. In fact that should be the way.
You can always create a product that caters to the market you are promoting, and recruit your own affiliates to promote that product while on the other hand, you promote other people’s products to the traffic that you receive.
There you have it, my best website traffic strategies. I have been using these 3 strategies since 2006 to build a pretty stable online empire. How about you? Share with us your best traffic strategies. Even if it’s a repeat of the three I’ve discussed, it’s still good to list it down and tell your own experience. I thank you for your contribution in advance.
http://www.sumo.ly/lzA5http://www.sumo.ly/lzA5
Saturday, 9 July 2016
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...: POWERFUL CHRISTIAN PRAYER POINTS WITH BIBLE VERSES FOR YOUR DAILY PRAYER NEEDS. 1 .I thank you Lord for your protection over the life of...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...
PRAYER POINTS.: Powerful Christian Prayer Points With Bible Verses...: POWERFUL CHRISTIAN PRAYER POINTS WITH BIBLE VERSES FOR YOUR DAILY PRAYER NEEDS. 1 .I thank you Lord for your protection over the life of...
Sunday, 3 July 2016
I've just received 2 credits from EasyHits4U.
I've just received 2 credits from EasyHits4U.: I've just received 2 credits from EasyHits4U.
Free Traffic : I've just received 25 banner impressions from EasyHits4U.
I've just received 25 banner impressions from EasyHits4U.: I've just received 25 banner impressions from EasyHits4U.
Thursday, 23 June 2016
I've just received 20 banner impressions from EasyHits4U.
I've just received 20 banner impressions from EasyHits4U.: I've just received 20 banner impressions from EasyHits4U.
Sunday, 12 June 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Use “Lifetime Traffic” Upgrades To “Set & F...
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Use “Lifetime Traffic” Upgrades To “Set & F...: How To Use “Lifetime Traffic” Upgrades To “Set & Forget” Your Affiliate Marketing Business
Friday, 10 June 2016
Monday, 23 May 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: TrafficMonsoon : Free Traffic To Your Website Free...
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: TrafficMonsoon : Free Traffic To Your Website Free...: TRAFFICMONSOON : FREE TRAFFIC TO YOUR WEBSITE FREE. Trafficmonsoon advertising & sharing plans were carefully thought through to pr...
TrafficMonsoon : Free Traffic To Your Website Free.
TRAFFICMONSOON : FREE TRAFFIC TO YOUR WEBSITE FREE.
Trafficmonsoon advertising & sharing plans were carefully thought through to provide a mutually beneficial experience over the long term.
With such plans you can't go wrong, because the quality of advertising services you're paying for out-weigh the price. Advertising purchases are delivered fast, and withdrawals are processed within 24 hours.
Share up to 110%
10% Affiliate Commissions
This really is good and quality advertising. Give this one some real attention.
Perfect for promoting new releases, and your other opportunities.
You can use the traffic exchange for free, so there's no reason not to try this one out!
Sign up FREE here:
https://trafficmonsoon.com/?ref=profitline66
Trafficmonsoon advertising & sharing plans were carefully thought through to provide a mutually beneficial experience over the long term.
With such plans you can't go wrong, because the quality of advertising services you're paying for out-weigh the price. Advertising purchases are delivered fast, and withdrawals are processed within 24 hours.
Share up to 110%
10% Affiliate Commissions
This really is good and quality advertising. Give this one some real attention.
Perfect for promoting new releases, and your other opportunities.
You can use the traffic exchange for free, so there's no reason not to try this one out!
Sign up FREE here:
https://trafficmonsoon.com/?ref=profitline66
Saturday, 21 May 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: Want To Boost Your Website Traffic? Try This Tips....
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: Want To Boost Your Website Traffic? Try This Tips....: WANT TO BOOST YOUR WEBSITE TRAFFIC? TRY THIS TIPS. https://pingler.com/blog/want-to-boost-your-blog-traffic-try-these-tips/
Want To Boost Your Website Traffic? Try This Tips.
WANT TO BOOST YOUR WEBSITE TRAFFIC?
TRY THIS TIPS.
https://pingler.com/blog/want-to-boost-your-blog-traffic-try-these-tips/
TRY THIS TIPS.
https://pingler.com/blog/want-to-boost-your-blog-traffic-try-these-tips/
Wednesday, 4 May 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: 7 Ways To Get More Customers To Your Store.
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: 7 Ways To Get More Customers To Your Store.: 7 WAYS TO GET MORE CUSTOMERS TO YOUR STORE. 1. Throw a Promotional Event, Then Keep in Touch with Your Guests For years, I worked at an ...
7 Ways To Get More Customers To Your Store.
7 WAYS TO GET MORE CUSTOMERS TO YOUR STORE.
1. Throw a Promotional Event, Then Keep in Touch with Your Guests
For years, I worked at an independent jewelry store, where the biggest event was an annual customer appreciation sale. During the in-store event, every item in the store was on sale, we provided free coffee and cookies, and we raffled off watches and gift certificates.
Sounds like fun, and it was. But this event’s hidden power as a marketing strategy wasn’t the snacks or the discounts. It was the raffle tickets, where entrants provided their email addresses so we could re-engage our customers in the future.
Everyone likes a party. This simple strategy was a way to remind guests of the good time they had and get them to come back in weeks or months down the road.
These days, you can do the same thing a lot more easily—no painstakingly typing email addresses from a piece of paper into a database. In fact, if you use a tool like Leaddigits, you don’t need pens, paper, or a fishbowl to handle a big raffle. You can simply ask guests to text a short phrase—such as “IWANNAWIN”—and their email address to a designated shortcode to enter.
Then, when it’s time to declare a winner, you can quickly export that list of email addresses and use a random-number tool to pick the lucky entrant.
You can even use this tactic to bring people to your friends-and-family sale, grand opening, trunk show, or workshop. Just promote your Leaddigit, ask people to enter the raffle, and require that they show up at the event to learn whether they’ve won.
For other ways to draw a crowd to your store’s event, check out this post full of additional event marketing tips.
2. Perfect Your Customer Service, Then Spread the Word
While special events are effective in boosting momentary foot traffic, it takes work to sustain that momentum in your everyday operations.
One advantage you have as a brick-and-mortar store owner over Internet competitors is the relative ease with which you can build personal relationships with customers.
Take advantage of that power and don’t forget to treat all customers well regardless of spend. In my retail days, we had an unassuming married couple purchase nothing but $10 watch batteries from our jewelry store for years (experiencing excellent customer service each time).
When they finally bought their first piece of jewelry from our store, it was a $30,000 diamond ring for their anniversary. They didn’t look anywhere else.
You never know where your next big sale will come from, and that applies tenfold in the digital world. In fact, you could say:
You never know where your next great testimonial will come from.
From Yelp to Angie’s List and everywhere in between, online reviews are a powerful factor in getting customers into your store (or convincing them to stay away), and the watch-battery customer has as loud a voice as the diamond buyer. Your customers are probably already used to leaving reviews in forums like these, so don’t be shy about collecting testimonials from your satisfied customers.
Where can you get these testimonials? Lots of places. Try:
Sending an email to your list specifically asking customers to reply with a few words about their experience in your store
Looking for friendly comments about your store on Facebook and Twitter
Reading through reviews on places like Yelp
Offering a special discount or small giveaway to customers who record a quick video testimonial in your store
Then, once you have them, use them. In fact, many Leadpages templates have spots for testimonials built right in, like this one:
whole page
So, keep note of positive comments you receive—from any source—and, with the customer’s permission, re-purpose these testimonials on your website and landing pages.
3. Follow Up with Your Customers and Contacts
Testimonials are one way to capitalize on making a big sale to a satisfied customer. Another way is simply to stay in touch with your customers. This helps keep your brand front and center in their minds, motivating them to visit your business often.
One of the best ways to follow up with your customers is to email them—not just to let them know about new products and sales, but also about trends and other topics that are relevant to your business and may be of interest to your customer base. And, of course, sending special limited-time offers or coupons is a reliable way to get people into your store in a specific time frame.
Is your email list a little bare? Taking action to strengthen your list is one of the best ways to improve your marketing efforts. You can start collecting email addresses simply by adding a Leadbox opt-in form to your store’s website: in exchange for your customer’s email address, you’ll give away something valuable such as a coupon or a voucher for a free gift.
If you don’t have a website, you can simply share your Leadbox—or a simple landing page containing it—to your business’s Facebook page and let people who find you on Facebook opt in there.
You can find our more about exactly how to do this by watching our free video training for retailers:
4. Leverage Social Media with Balance
Many small business owners are intimidated by social media, but this is actually one of the easiest-to-use and most cost-effective marketing tools at your disposal. Marketing is all about connecting with the people who will become your customers, and social media is a natural vehicle for building connections.
Facebook, Twitter, Instagram and other outlets allow you to interact directly with potential customers in your market. Get started by creating a Facebook profile for your business if you haven’t already. Make sure it contains accurate information about your hours and location, and upload a profile photo and a cover photo to showcase your shop in its best light.
From there, consider where your target audience spends time online. If your product lends itself to aesthetics (jewelry, clothing, interior design or even food), consider starting an Instagram account as well. A business-to-business service might better spend its time posting on LinkedIn.
If you are a Leadpages member, I’d also recommend publishing a landing page to your Facebook profile as a tab, which will allow you to grow your email list right within Facebook.
Once you set up your accounts, make sure to use them regularly. In addition to posting links to any opt-in pages you create, post about promotions and store news. Share articles that are relevant to your industry. By sharing content that isn’t just about your business, you’ll start attracting a wider audience who’ll be there when you do have some news about your store to announce.
5. Protect Your Reputation
If you’re like most people, you prefer to do business with people and organizations you know, like, and trust. Your customers do, too.
Having a great reputation can be the difference between thriving and failing, and this can be intimidating: you can’t please every customer every time.
Each one of your customers has a microphone. Yelp, Google Plus, and Facebook are just a few platforms that amplify the voices of your worst (and best, so it’s not all bad) customers.
What should you do when you come across a negative online review? Handle it promptly and professionally before it can hinder your traffic and sales. Stay calm, assess the situation and resist the urge to become overly defensive, which can appear petty and unprofessional to outsiders.
I’ve previously worked advising law firms, which inevitably have dissatisfied clients from time to time. (Someone loses in every case that makes it to court.) I always suggested they neutralize bad reviews by acknowledging the reviewer’s perspective and pointing out a way for everyone to move forward. A sample response might be:
“Client service is a top priority at our firm. The experience you describe does not meet our standards and we apologize. Our staff has taken part in a refresher training so we can continue offering our clients the best service.”
That exact language may be too formal for your context, but do keep things relatively brief and impersonal. You want disgruntled customers to feel heard without dragging you into a lengthy argument.
Fortunately, using the testimonial strategy above can help drown out any critics. If a customer raves about their experience to you in the store, tell them that you would appreciate it if they would share their thoughts online. Then, when visitors to your website see testimonials from beaming customers wherever they turn, they’ll be less likely to be swayed by a single malcontent.
6. Build Your Network, Then Reach Out to Their Audience
Referrals from other businesses in your community can give you some of your best customers. A 2011 study in the Journal of Marketing concluded that referral customers generated more revenue and were more loyal to the business in question than other customers. They can even become a source of additional referrals.
After the owner of the jewelry store I mentioned earlier became active in her local chamber of commerce, fellow chamber members became some of our best customers. The store also gained exposure through chamber media and charity events. Networking with fellow business owners in your area is an excellent way to plant the seed for referrals.
Another option is to build strategic alliances with complementary businesses. Homeowners may remember that their realtors recommended inspectors and their lenders referred them to title companies. These are examples of strategic alliances between businesses with shared interests.
When you connect with the ideal partner business—one whose customer base mirrors your own, but whose products don’t compete with yours—it makes sense to link up in joint marketing efforts. In a rudimentary form this could be as simple as trading flyers or stacks of coupons to place in each other’s storefronts, but there are more effective options.
Such as trading email lists. You and your strategic partner could agree to each include content about the other business in your respective email newsletters, or you could actually compose an entire email to be broadcast to your partner’s mailing list.
One of the best ways to make sure recipients of that email join your own list is to include a Leadlink. Leadlinks are one-click signup links that work only in email. When you set up your Leadlink inside Leadpages and include it in an email to your partner’s list, anyone who clicks will automatically be added to your list.
From one email, you get a stream of new potential customers—without having to spend a dime on advertising.
For another retail-focused joint venture idea, check out this sweepstakes campaign from beauty-industry vet and affiliate marketing expert Jennifer Wagner.
7. Reward Loyalty
While your small business needs to cultivate new customers, don’t overlook your most reliable source of revenue. It has been estimated that acquiring new customers costs 5–10 times as much as retaining existing customers.
So you definitely want to encourage your existing customers to become loyal, repeat customers. Old-fashioned tactics such as punch cards are fine, but why not make your email list work for you here, too? As long as your email marketing service allows you to send timed emails, you can automatically send customers something special to mark their “anniversary” of connecting with your business.
You could even include “customer spotlight” posts on Facebook or your blog (if you have one) for your very best customers. It could be quite an incentive: make a certain number of purchases or visits, and you get a platform for your own business or other project.
That’s not to say that programs like these are a substitute for listening to your customers and truly believing that your business has something important to offer them. But I suspect that’s the part you already have down.
How Will You Take Action to Get More Customers?
You might not have the opportunity to try all seven of the above ideas, but don’t let that stop you from taking action. Remember, successful business owners can’t sit idly by and wait hopefully to get more customers—you need to take control.
I suggest choosing just one tip to incorporate into your business operations today. And if you haven’t already, grab our free marketing training for retailers to watch at your leisure. You can even put it on in the background the next time you’re opening up shop or doing inventory.
http://www.Zubeezone.com/?rid=2040
1. Throw a Promotional Event, Then Keep in Touch with Your Guests
For years, I worked at an independent jewelry store, where the biggest event was an annual customer appreciation sale. During the in-store event, every item in the store was on sale, we provided free coffee and cookies, and we raffled off watches and gift certificates.
Sounds like fun, and it was. But this event’s hidden power as a marketing strategy wasn’t the snacks or the discounts. It was the raffle tickets, where entrants provided their email addresses so we could re-engage our customers in the future.
Everyone likes a party. This simple strategy was a way to remind guests of the good time they had and get them to come back in weeks or months down the road.
These days, you can do the same thing a lot more easily—no painstakingly typing email addresses from a piece of paper into a database. In fact, if you use a tool like Leaddigits, you don’t need pens, paper, or a fishbowl to handle a big raffle. You can simply ask guests to text a short phrase—such as “IWANNAWIN”—and their email address to a designated shortcode to enter.
Then, when it’s time to declare a winner, you can quickly export that list of email addresses and use a random-number tool to pick the lucky entrant.
You can even use this tactic to bring people to your friends-and-family sale, grand opening, trunk show, or workshop. Just promote your Leaddigit, ask people to enter the raffle, and require that they show up at the event to learn whether they’ve won.
For other ways to draw a crowd to your store’s event, check out this post full of additional event marketing tips.
2. Perfect Your Customer Service, Then Spread the Word
While special events are effective in boosting momentary foot traffic, it takes work to sustain that momentum in your everyday operations.
One advantage you have as a brick-and-mortar store owner over Internet competitors is the relative ease with which you can build personal relationships with customers.
Take advantage of that power and don’t forget to treat all customers well regardless of spend. In my retail days, we had an unassuming married couple purchase nothing but $10 watch batteries from our jewelry store for years (experiencing excellent customer service each time).
When they finally bought their first piece of jewelry from our store, it was a $30,000 diamond ring for their anniversary. They didn’t look anywhere else.
You never know where your next big sale will come from, and that applies tenfold in the digital world. In fact, you could say:
You never know where your next great testimonial will come from.
From Yelp to Angie’s List and everywhere in between, online reviews are a powerful factor in getting customers into your store (or convincing them to stay away), and the watch-battery customer has as loud a voice as the diamond buyer. Your customers are probably already used to leaving reviews in forums like these, so don’t be shy about collecting testimonials from your satisfied customers.
Where can you get these testimonials? Lots of places. Try:
Sending an email to your list specifically asking customers to reply with a few words about their experience in your store
Looking for friendly comments about your store on Facebook and Twitter
Reading through reviews on places like Yelp
Offering a special discount or small giveaway to customers who record a quick video testimonial in your store
Then, once you have them, use them. In fact, many Leadpages templates have spots for testimonials built right in, like this one:
whole page
So, keep note of positive comments you receive—from any source—and, with the customer’s permission, re-purpose these testimonials on your website and landing pages.
3. Follow Up with Your Customers and Contacts
Testimonials are one way to capitalize on making a big sale to a satisfied customer. Another way is simply to stay in touch with your customers. This helps keep your brand front and center in their minds, motivating them to visit your business often.
One of the best ways to follow up with your customers is to email them—not just to let them know about new products and sales, but also about trends and other topics that are relevant to your business and may be of interest to your customer base. And, of course, sending special limited-time offers or coupons is a reliable way to get people into your store in a specific time frame.
Is your email list a little bare? Taking action to strengthen your list is one of the best ways to improve your marketing efforts. You can start collecting email addresses simply by adding a Leadbox opt-in form to your store’s website: in exchange for your customer’s email address, you’ll give away something valuable such as a coupon or a voucher for a free gift.
If you don’t have a website, you can simply share your Leadbox—or a simple landing page containing it—to your business’s Facebook page and let people who find you on Facebook opt in there.
You can find our more about exactly how to do this by watching our free video training for retailers:
4. Leverage Social Media with Balance
Many small business owners are intimidated by social media, but this is actually one of the easiest-to-use and most cost-effective marketing tools at your disposal. Marketing is all about connecting with the people who will become your customers, and social media is a natural vehicle for building connections.
Facebook, Twitter, Instagram and other outlets allow you to interact directly with potential customers in your market. Get started by creating a Facebook profile for your business if you haven’t already. Make sure it contains accurate information about your hours and location, and upload a profile photo and a cover photo to showcase your shop in its best light.
From there, consider where your target audience spends time online. If your product lends itself to aesthetics (jewelry, clothing, interior design or even food), consider starting an Instagram account as well. A business-to-business service might better spend its time posting on LinkedIn.
If you are a Leadpages member, I’d also recommend publishing a landing page to your Facebook profile as a tab, which will allow you to grow your email list right within Facebook.
Once you set up your accounts, make sure to use them regularly. In addition to posting links to any opt-in pages you create, post about promotions and store news. Share articles that are relevant to your industry. By sharing content that isn’t just about your business, you’ll start attracting a wider audience who’ll be there when you do have some news about your store to announce.
5. Protect Your Reputation
If you’re like most people, you prefer to do business with people and organizations you know, like, and trust. Your customers do, too.
Having a great reputation can be the difference between thriving and failing, and this can be intimidating: you can’t please every customer every time.
Each one of your customers has a microphone. Yelp, Google Plus, and Facebook are just a few platforms that amplify the voices of your worst (and best, so it’s not all bad) customers.
What should you do when you come across a negative online review? Handle it promptly and professionally before it can hinder your traffic and sales. Stay calm, assess the situation and resist the urge to become overly defensive, which can appear petty and unprofessional to outsiders.
I’ve previously worked advising law firms, which inevitably have dissatisfied clients from time to time. (Someone loses in every case that makes it to court.) I always suggested they neutralize bad reviews by acknowledging the reviewer’s perspective and pointing out a way for everyone to move forward. A sample response might be:
“Client service is a top priority at our firm. The experience you describe does not meet our standards and we apologize. Our staff has taken part in a refresher training so we can continue offering our clients the best service.”
That exact language may be too formal for your context, but do keep things relatively brief and impersonal. You want disgruntled customers to feel heard without dragging you into a lengthy argument.
Fortunately, using the testimonial strategy above can help drown out any critics. If a customer raves about their experience to you in the store, tell them that you would appreciate it if they would share their thoughts online. Then, when visitors to your website see testimonials from beaming customers wherever they turn, they’ll be less likely to be swayed by a single malcontent.
6. Build Your Network, Then Reach Out to Their Audience
Referrals from other businesses in your community can give you some of your best customers. A 2011 study in the Journal of Marketing concluded that referral customers generated more revenue and were more loyal to the business in question than other customers. They can even become a source of additional referrals.
After the owner of the jewelry store I mentioned earlier became active in her local chamber of commerce, fellow chamber members became some of our best customers. The store also gained exposure through chamber media and charity events. Networking with fellow business owners in your area is an excellent way to plant the seed for referrals.
Another option is to build strategic alliances with complementary businesses. Homeowners may remember that their realtors recommended inspectors and their lenders referred them to title companies. These are examples of strategic alliances between businesses with shared interests.
When you connect with the ideal partner business—one whose customer base mirrors your own, but whose products don’t compete with yours—it makes sense to link up in joint marketing efforts. In a rudimentary form this could be as simple as trading flyers or stacks of coupons to place in each other’s storefronts, but there are more effective options.
Such as trading email lists. You and your strategic partner could agree to each include content about the other business in your respective email newsletters, or you could actually compose an entire email to be broadcast to your partner’s mailing list.
One of the best ways to make sure recipients of that email join your own list is to include a Leadlink. Leadlinks are one-click signup links that work only in email. When you set up your Leadlink inside Leadpages and include it in an email to your partner’s list, anyone who clicks will automatically be added to your list.
From one email, you get a stream of new potential customers—without having to spend a dime on advertising.
For another retail-focused joint venture idea, check out this sweepstakes campaign from beauty-industry vet and affiliate marketing expert Jennifer Wagner.
7. Reward Loyalty
While your small business needs to cultivate new customers, don’t overlook your most reliable source of revenue. It has been estimated that acquiring new customers costs 5–10 times as much as retaining existing customers.
So you definitely want to encourage your existing customers to become loyal, repeat customers. Old-fashioned tactics such as punch cards are fine, but why not make your email list work for you here, too? As long as your email marketing service allows you to send timed emails, you can automatically send customers something special to mark their “anniversary” of connecting with your business.
You could even include “customer spotlight” posts on Facebook or your blog (if you have one) for your very best customers. It could be quite an incentive: make a certain number of purchases or visits, and you get a platform for your own business or other project.
That’s not to say that programs like these are a substitute for listening to your customers and truly believing that your business has something important to offer them. But I suspect that’s the part you already have down.
How Will You Take Action to Get More Customers?
You might not have the opportunity to try all seven of the above ideas, but don’t let that stop you from taking action. Remember, successful business owners can’t sit idly by and wait hopefully to get more customers—you need to take control.
I suggest choosing just one tip to incorporate into your business operations today. And if you haven’t already, grab our free marketing training for retailers to watch at your leisure. You can even put it on in the background the next time you’re opening up shop or doing inventory.
http://www.Zubeezone.com/?rid=2040
Sunday, 1 May 2016
Friday, 22 April 2016
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Friday, 15 April 2016
Thursday, 14 April 2016
How and Why You Should Use Infographics On Your Blog.
How and Why You Should Use Infographics On Your Blogs. Recycline, Go Green,Earn Revenue And Residual Income. See Proof here: http://www.recyclix.com/?id=904acc44481b59
- A great example of good branding is found in this infographic. It leads the eye from the beginning to the end, so the reader can find the logo and other information at the bottom.
- Sharability: Research shows that visual content receives 94 percent more views than textual information alone. It’s easy to share on vario
Essential Elements of a Good Infographic
Of course, these benefits only apply to infographics that are well organized, attention-grabbing, and concise. It takes a good infographic for it to be shared across the web and build up a good following on your blog.
Here are some important elements of a good infographic:
- Attractive Images: They must be high quality, eye-catching, and related to the main point. It’s okay to use drawings and other graphics, as long as they match your purpose. Using clipart and other cheesy images for a professional infographic will contradict the message.
- Facts and Charts: Information can be represented in multiple ways, but if you have a lot to present, it’s best to use charts and graphs of some kind, like in this infographic about social media. There’s plenty of information here, but it’s organized well and is easy to read, thanks to a series of graphics.
- Clean Design: Avoid over-using fonts, making words too small, letting certain images overpower the main purpose of the essay, and other cluttered design habits that could impair the success of your infographic. Clean lines, complementary color schemes, and easy-to-read information are recommended for infographics today.
- Solid Research: Always do your research first and make sure the information is correct before using it. As mentioned earlier, it’s hard to forget the information presented in visual format, and if the information is wrong, it looks bad for your brand. It’s always wise to include your sources, like you see in this infographic.
- Minimal Text: The purpose of an infographic isn’t to completely eliminate text, but to minimize it, and let the visuals do most of the talking. If your readers wanted to read paragraphs, they would read a blog post. Simple sentences and one-liners are best in infographic form.
Infographics Are Blog Supplements, Not Replacements
It’s true that infographics typically perform better when it comes to SEO and engagement than typical blog posts, but that doesn’t mean your articles are irrelevant. On the contrary, blog posts are still beneficial as far as content marketing goes, and they’re worthwhile for conveying information to your readers.
This article is simply pointing out that infographics make good supplements to your text. Throwing in a few visual informational representations is a great way to break up the monotony and improve your loyal subscribers’ experiences.
This should be reason enough for you to use more visual representations on your blog.
Tuesday, 1 March 2016
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Double Your Traffic Without Paying Google ....
HOW TO DRIVE FREE TRAFFIC TO YOUR WEBSITE.: How To Double Your Traffic Without Paying Google ....: HOW TO DOUBLE YOUR TRAFFIC WITHOUT PAYING GOOGLE. So how do you get free traffic? If you’re expecting an easy answer you are in the wro...
REAL INTERNET INCOME.: shared via @Linkis_com
REAL INTERNET INCOME.: shared via @Linkis_com: shared via @Linkis_com
How To Double Your Traffic Without Paying Google .
HOW TO DOUBLE YOUR TRAFFIC WITHOUT PAYING GOOGLE.
So how do you get free traffic?
If you’re expecting an easy answer you are in the wrong place. You are going to have to earn it!
…and that takes time and effort.
Here are the top 3 tactics to start and focus on.
1. Social media – This where I started. You need to start building a tribe on social networks (Twitter was the one that worked best for me)
2. Search engines – Earning authority with Google takes persistence but research shows that this will produce 300% more traffic than social over time.
3. Building an email list – This is vital. It means that you can let your audience know about your latest blog post or offer when you want to. Not at the whim of a Google or Facebook algorithm. But there are some simple ways to get free traffic and here is a secret on how to double your traffic.
The real secret
The real secret is optimizing your blog and website with tools and technologies that make your site work harder. That means that your primary goal should be to take the traffic you already have and optimize it. That means two things.
- Making it easier to share
- Make it compelling to subscribe to your email list
How do you do that?
The simplest way to start is to use simple to use sharing buttons. When I did this for the first time the results were incredible. Just doing that one thing increased my traffic by 200%
But I am still surprised today how hard people make it to share their content. Often they are almost impossible to find, at the bottom of the post or not even setup.o this from day one.
Now for a lot of you this is not big news.
But it is still surprising how many people still don’t do the work to make these tactics work.
An awesome app
Today we have so many tools and platforms to choose from that it is overwhelming. Late last year I decided to try out an app that I had heard about but hadn’t the time to implement or test
What I love about the app is that it makes it easy to optimize and test. It also focuses on the two key things that you need to make your blog and website work harder.
Optimizing your content sharing and email subscribing.Making your blog work harder and smarter is the best place to start rather than chasing shiny new toys that offer the world, add clutter and just plain waste your time.The App is the best tool I have discovered in a long time! Here are 7 ways to use it to start on the journey to doubling your traffic.
“Get 12+ free tools to grow your website traffic”
4 ways to optimize your email list building
The best place to start is with the tools that help you grow your email list. Here are 4 cool ways to make it easy and compelling for your site visitors to do that with Sumome.
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